Team Cheer Redesign

I was tasked with updating the Team Cheer website's front end design and email blasts to a more modern feel. The main aspect that was focused on was streamlining the user experience as much as possible. This streamlining was done through largery imagery and text, reducing the number of clicks to reach products, and adding new functionalities such as product quick views and product filtering. The front end design took 5 weeks from the wireframing to the final approved design. The coding portion of the website redesign was contracted outside the company.