Cracked
For this project, I chose to create a proof of concept for a television show intro with a related television launch campaign.
The television show is called Cracked and focuses around the life of an average office worker who slowly gets fed up with his job until he reaches a breaking point.
The advertising campaign features a sequential print ad run that would be featured in magazines, while a similar version would appear on bus stops and billboards but would change over the weeks leading up to the show's premiere.
There is also a tie-in iPhone app that would allow the user to see how close they are to cracking.
Photography by Michelle Samuels
